ReNIU is a global sustainability initiative at NIU, an electric vehicle manufacturer, focused on revitalizing local communities near our store locations while celebrating the “green” benefits of electric transportation.

I pioneered this project for Earth Day 2022, partnering with our distributors in Guatemala, Chile, Italy, Belgium, Cyprus, the Netherlands, Indonesia, and the US. Participants rode out into their local neighborhoods on NIU scooters, picking up dozens of bags of trash, re-painting roads and sidewalks, providing free maintenance services to improve vehicle longevity, as well as visiting nearby points of interest for sustainable energy production.

My responsibilities included creative direction for the campaign's visual identity and assets, copywriting and localizations, project management and event coordination with local partners, budget oversight, and promotion across owned channels.