The Amazfit community and its members, Amazletes, comprise more than 60,000 members across Reddit, Facebook Groups, and Circle as of October 2025. Since the start of 2025, the number of Amazletes has seen accelerated growth and the r/amazfit subreddit alone reached the top 4% of Reddit communities by membership size.

As part of these communities, I built genuine connections with our loyal fans and encouraged healthy habits among our audience by coordinating monthly fitness challenges. These authentic ties to our customers have also granted me key insights into their daily lives and usage habits through qualitative and quantitative research.

I have also had the distinct pleasure of representing Amazfit as an ambassador at global sporting events, like the HYROX World Championships 2025 in Chicago.

My responsibilities included content strategy, community management and moderation, online event planning, user support and brand reputation management, as well as product testing and market research.