Copywriting: NIU Blog

The NIU Community blog is a resource aimed at promoting the benefits of electric vehicles, educating current and potential customers about NIU products, sharing customer stories, and addressing common user pain points.

From 2020 to 2023, I planned and published more than 50 search-optimized articles, targeting users at all stages of the marketing funnel.

My responsibilities included article research and ideation, copywriting and localizations, search optimization, infographic design, and contractor management.

50+

PUBLISHED
ARTICLES

3.3%

+203%

ORGANIC SEARCH
CTR

ORGANIC
SEARCH CLICKS

Samples

Infographics: Electric scooter and gas car cost breakdowns

Projects

Global sustainability initiative for an electric vehicle manufacturer

Fitness- and tech-focused communities on Reddit and Facebook

Concept for fitness tracker unboxing and setup guide video