Copywriting: NIU Blog
The NIU Community blog is a resource aimed at promoting the benefits of electric vehicles, educating current and potential customers about NIU products, sharing customer stories, and addressing common user pain points.
From 2020 to 2023, I planned and published more than 50 search-optimized articles, targeting users at all stages of the marketing funnel.
My responsibilities included article research and ideation, copywriting and localizations, search optimization, infographic design, and contractor management.
50+
PUBLISHED
ARTICLES
3.3%
+203%
ORGANIC SEARCH
CTR
ORGANIC
SEARCH CLICKS
Samples
Infographics: Electric scooter and gas car cost breakdowns
Projects
Global sustainability initiative for an electric vehicle manufacturer
Fitness- and tech-focused communities on Reddit and Facebook
Concept for fitness tracker unboxing and setup guide video